Author Archives: admin

What You Need to Know About Facebook’s New Mix Modeling Portal

    We’ve written extensively in the past about how when it comes to digital and print marketing, you’re not looking at an either/or proposition. Often, businesses of all sizes are finding great success embracing the best of both worlds … Continue reading

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Why You Can Never Nurture Your Leads TOO Much

  If you think that you can comfortably stop nurturing your leads as soon as they make that ever-important sale, you’re only seeing one small part of a much larger and more important picture. The fact of the matter is … Continue reading

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How QR Codes Can Add to the Print Experience: Best Practices You Need to Know

For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to … Continue reading

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Three Brothers and Success

In a town with lots of industries and choices of careers, three brothers grew up and began to pursue their paths in work. Based on their father’s wisdom and teachings, they all decided they wanted to work in a field … Continue reading

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Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know

  A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages … Continue reading

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New Year’s Resolutions for Your Small Business

  It is a tradition of sorts to make resolutions for the New Year, such as losing weight or eating healthier. Some people also include resolutions that impact their family’s future, such as resolving to plan two family vacations this … Continue reading

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Visual Marketing Content Trends to Prepare For in 2017

  The new year often brings with it a time of unabashed change. Regarding visual marketing content, this seems to happen like clockwork every January as a legion of marketing professionals re-ignite their search for the “next big thing” to … Continue reading

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Cover Versus Text: What Paper Thickness Means For You

If you’ve ever stepped foot into a print shop or ordered a print job online, you’ve most likely been faced with what can be a daunting question: What kind of paper do you want? Then, that feeling of panic sets … Continue reading

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Super-Charge Your Sales Force With Highly Effective Print Sales Collateral

  Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between … Continue reading

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