Category Archives: Uncategorized

Learning to Listen: The Hard Way

      Hippos and Tomatoes  Italian aid worker Ernesto Serelli tells the tale of one of his first experiences working in famine-plagued Africa in the 1970s. Bustling with good intentions and plenty of energy, he and his team arrived … Continue reading

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Make Customer Loyalty a Bigger Part of Your Marketing Efforts

In the early days of your business, the goal of your marketing program was essentially a singular one: you tried to get your product or service in front of as many eyes as you possibly could. Once you’ve established yourself, however, it’s time to … Continue reading

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Don’t Fear Your Marketing Competitors. Learn From Them

    Regardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important … Continue reading

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Leadership Sometimes Means Showing You’re Human

New Social Media Marketing Content   Mary Barra, the CEO of General Motors, has seen her share of tough times. She took on the CEO mantle as one of the first female company leaders in the auto industry, only to … Continue reading

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The Best Marketing Solves a Problem

Diamonds are a girl’s best friend, right? Unfortunately, not always. After learning about some of the poor working conditions and high levels of violence associated with most diamonds on the market, many girls (and guys) have decided that a conventional … Continue reading

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Using the Senses to Your Advantage With Print

  It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience. Print Goes Closer Whereas nobody would argue that digital excels at convenience (since you … Continue reading

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The Conduit Theory in Practice – Speaker Willie Brown

  Willie Brown, the former speaker of the California Assembly, never intended to have a political career when he was born. Brown was raised in a backwater town named Mineola, Texas, in 1934, a time when Texas and the South … Continue reading

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The Major Qualities That Separate B2B and B2C Marketing Collateral

  When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if … Continue reading

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Spring Cleaning Tips For The Office

When you think about it, you spend more time at your office than in your own home, not counting sleeping hours of course. Consequently, the atmosphere of your office, whether it be neat or disorganized, will greatly affect you and … Continue reading

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What You Need to Know About Facebook’s New Mix Modeling Portal

    We’ve written extensively in the past about how when it comes to digital and print marketing, you’re not looking at an either/or proposition. Often, businesses of all sizes are finding great success embracing the best of both worlds … Continue reading

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