Tag Archives: expressprintingandgraphics

Using the Senses to Your Advantage With Print

  It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience. Print Goes Closer Whereas nobody would argue that digital excels at convenience (since you … Continue reading

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The Conduit Theory in Practice – Speaker Willie Brown

  Willie Brown, the former speaker of the California Assembly, never intended to have a political career when he was born. Brown was raised in a backwater town named Mineola, Texas, in 1934, a time when Texas and the South … Continue reading

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The Major Qualities That Separate B2B and B2C Marketing Collateral

  When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if … Continue reading

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Spring Cleaning Tips For The Office

When you think about it, you spend more time at your office than in your own home, not counting sleeping hours of course. Consequently, the atmosphere of your office, whether it be neat or disorganized, will greatly affect you and … Continue reading

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Why You Can Never Nurture Your Leads TOO Much

  If you think that you can comfortably stop nurturing your leads as soon as they make that ever-important sale, you’re only seeing one small part of a much larger and more important picture. The fact of the matter is … Continue reading

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How QR Codes Can Add to the Print Experience: Best Practices You Need to Know

For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to … Continue reading

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Three Brothers and Success

In a town with lots of industries and choices of careers, three brothers grew up and began to pursue their paths in work. Based on their father’s wisdom and teachings, they all decided they wanted to work in a field … Continue reading

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Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know

  A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages … Continue reading

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New Year’s Resolutions for Your Small Business

  It is a tradition of sorts to make resolutions for the New Year, such as losing weight or eating healthier. Some people also include resolutions that impact their family’s future, such as resolving to plan two family vacations this … Continue reading

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